DJI picked quite a day to sue. Just as Insta360 was celebrating the launch of its highly anticipated Luna Ultra camera — a Leica-powered 8K handheld gimbal camera aimed squarely at creators — DJI filed not one, but two patent infringement lawsuits accusing its fast-growing rival of copying technologies behind the Osmo Pocket lineup.
Insta360 didn’t wait around to mount a defense. Within 24 hours, the company fired back with two lawsuits of its own, accusing DJI of infringing patents tied to camera stabilization, gimbal control, location-based imaging systems, and even the technology behind DJI’s newly launched Osmo 360 camera.
What began as a product launch has suddenly become one of the biggest legal battles the creator-tech industry has ever seen. And unlike many patent disputes that unfold quietly behind the scenes, both companies appear eager to fight this one in public.
DJI: Luna Ultra isn’t just competing, it’s copying
At the center of the dispute is Luna Ultra, Insta360’s new flagship handheld camera that combines a 1-inch sensor, Leica optics, a detachable touchscreen, AI tracking, three-axis stabilization, and 8K video recording.
