Paediatrician Leverages Social Media to Deliver Trusted Child Healthcare Across Nigeria
Sunday EhigiatorA Nigerian paediatrician, Dr. Gbemisola Boyede, has leveraged social media to provide trusted healthcare information to hundreds of thousands of parents across Nigeria, helping bridge a critical gap in child healthcare access amid a shortage of medical specialists.
Through her Facebook community, Ask The Paediatricians (ATP), Dr. Boyede has built a platform that connects parents with qualified healthcare professionals, offering evidence-based advice on child health and combating the growing threat of medical misinformation online.
The initiative comes at a time when Nigeria has fewer than 1,000 paediatricians serving more than 40 million children, leaving many families without timely access to specialist care.
Speaking on what inspired the initiative, Dr. Boyede said she observed a worrying trend of parents turning to social media for medical advice, only to receive conflicting and sometimes dangerous information.
