Jun 15, 2026 – 10.19amBritish billionaire Mike Ashley has lobbed a $390 million bid for the balance of Accent Group he does not already own, but will not pay a premium for the shares while slamming the owner of The Athlete’s Foot and Platypus shoe chains over its performance and capital management.Ashley’s majority owned London-listed Frasers Group, which owns the department store House of Fraser as well as British sporting brands such as Everlast, Lonsdale and Slazenger, has crept up the Accent shareholder register, building a 22.9 per cent stake.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Mike Ashley lobs a zero-premium takeover bid for Accent Group
The retailing tycoon’s company Frasers Group slammed management and its board over its performance and capital management.
Frasers Group (Ashley) bid $390M to take full control of Accent Group (current stake 22.9%), offering no premium. The no-premium move signals a consolidation play in retail sportswear amid market skepticism on Accent's capital management.











