A lot of teams are bolting a chatbot onto their marketing site this year. Most of them optimize for the wrong thing. They tune for fluency, for how human the replies sound, when the property that actually protects the business is restraint: how often the bot refuses to answer something it cannot back up with real content.
If a visitor asks your site bot about a refund window and the model guesses "30 days" because that is the statistically common answer, you have just created a promise you never made. On a developer tool, it invents an API limit. On a clinic site, a policy. Fluency made it worse, not better.
Grounding is the whole product
The useful version of a website assistant is narrow:
it reads your existing pages, docs and FAQs
