There's a quiet problem nobody's talking about yet.
AI is becoming the new search engine. People ask ChatGPT, Perplexity, and Claude to recommend services, find experts, and compare products. The answers come back confident and detailed — and they're often completely wrong about specific businesses.
Not because the AI is broken. Because your website was never designed for AI to read.
How Google Indexes the Web vs. How AI Does
Google built its index around the way humans browse. PageRank counts who links to you. Crawlers parse your HTML, read your title tags, and measure your page speed. SEO is an entire industry built on this model.
