The World Cup is in full swing, in all its glory and all its absurdity.Organizers have spent years preparing for the 39-day competition – with one painstaking requirement already resulting in amusing sights across stadiums for those paying close attention.It is no secret FIFA requires all World Cup venues to scrub themselves of pre-existing branding to “protect its brands and the exclusive rights of its sponsors.” It is why stadiums across North America have been renamed after host cities for the duration of the tournament.This has proven logistically challenging for some host cities, like in Atlanta, where FIFA allowed the massive Mercedes-Benz star that sits atop the NFL venue’s retractable roof to remain. Removing it, organizers argued, would damage it.There was no removing the Mercedes-Benz star in Atlanta (Robbie Jay Barratt / AMA / Getty Images)The logistical nightmare of removing every last trace of a non-FIFA sponsor from all World Cup venues has also led to what appears to be some haphazard attempts at compliance.Take Levi’s Stadium in Santa Clara, Calif., which has been rebranded as San Francisco Bay Area Stadium – despite the stadium being 40 miles from actual San Francisco.Before the first World Cup match there, on Saturday, fans soon noticed that the stadium’s iconic front-facing Levi’s logo simply had a sheet over it, doing very little to mask the jean maker’s iconic batwing logo. Levi’s went as far as rebranding itself on social media in that same way to poke fun at the viral mishap. The company also posted a comedic clip of the stadium’s covered logo over the popular “nobody’s gonna know” TikTok sound.