Wieden+Kennedy spot was directed by Josh Safdie, a lifelong Knicks fan.
The New York Knicks secured their first NBA championship in 53 years on Saturday night in San Antonio, and Nike saluted the team in the first commercial break after the final whistle with an ad showing a kid in a Jalen Brunson jersey running through the New York City streets in jubilation.
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The team’s first title win in 53 years had brand marketers bringing their A-game.
Jalen Brunson and the Knicks have been crowned NBA champions.
The streets of New York City were full of scenes of jubilation as the Knicks won their first NBA title in 53 years.
Some sneaker brands see blue and orange skies, while others are ignoring the NBA Finals.
The New York Knicks brought their championship celebration to the heart of the city on June 18, days after ending a 53-year wait…
Jalen Brunson led the team to its first championship in 53 years
