The Trump family pulled in roughly $616 million from sales of the $TRUMP meme coin. The people who bought it lost more than $700 million.
That’s the headline finding from a Reuters investigation into the token, which launched on January 17, 2025. Investors poured at least $1.2 billion into $TRUMP. By late April 2026, the total value of their holdings had shrunk to approximately $521 million.
How the money moved
Here’s how the setup worked. One billion $TRUMP tokens were created in total. Only about 200 million of those were released to the public market. The remaining 800 million, a full 80% of the supply, were retained by two companies linked to the Trump family: CIC Digital LLC and Fight Fight Fight LLC.
The token hit a peak price of $75.35. It has since collapsed to around $2.38, a decline of nearly 97%.
