A helpdesk widget waits for customers to come to you; the support inbox is where they already went. Order status questions, return requests, shipping complaints, fraud alerts, marketing replies — for an online store it all piles into one address, and the e-commerce patterns overview opens with the honest diagnosis: manual triage of that pile doesn't scale.

The architecture that does scale is an agent-owned mailbox per store. Agent Accounts — Nylas-hosted mailboxes currently in beta — are real addresses your application creates and controls entirely through the API. An AI layer answers the repetitive majority ("where's my order?" has a database answer, not a human one) and escalates anything involving judgment, money, or anger.

A mailbox per store, by API

Creating the account is one call against the Bring Your Own Auth endpoint with "provider": "nylas":

curl --request POST \