After premiering at Rome’s Cinecittà Studios and Lincoln Center in New York, Oscar winner Giuseppe Tornatore‘s docudrama, “Brunello: The Gracious Visionary” – about Brunello Cucinelli, the fashion designer known as Italy’s “King of Cashmere” — is set to kick off its world tour, the next stop being the upcoming Shanghai Intl. Film Festival.
The elegant film, which combines interviews and archival footage with reenacted stories, chronicles Cucinelli’s rise from being a farmer’s son to becoming the creative director and executive chairman of a global luxury lifestyle brand with a market capitalization of more than $7.8 billion. “Brunello: The Gracious Visionary” will open theatrically on July 24 in the U.S. and Canada, and U.K. and Ireland, with more than a dozen international territories to follow.
“The Gracious Visionary” depicts key moments in Cucinelli’s career, showcasing his passion for Italian craftsmanship and commitment to a concept he calls “humanistic capitalism,” under which every stitch of clothing his company creates is made in Italy and mostly in the area where he comes from. Cucinelli, who is now beloved by celebrities and tech CEOs, also makes sure his factory workers are paid fair wages and feel like family. He has completely renovated the Italian village of Solomeo that is home to his headquarters.
