Data: Magid; Note: Big 8 general entertainment services include Apple TV, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock, Prime Video; Mid-tier general entertainment services include AMC+, Cinemax, Discovery+, MGM+, Starz. Chart: Danielle Alberti/AxiosNiche streaming services — which include apps like Crunchyroll, BritBox, and BET+ — have 60% higher resubscription rates in the U.S. than big general entertainment services like Netflix and Disney+, according to Magid.Why it matters: These types of services are episodic, event-driven complements to bigger streamers. While their subscribers are the most likely to churn, they are also most likely to resubscribe.
Niche streamers drive more resubscriptions than bigger players
While their subscribers are the most likely to churn, they are also most likely to resubscribe.
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