Even Netflix recognizes that appointment viewing drives fandom and reduces churn.
2021 marked the first year that weekly releases outnumbered binge drops across major U.S. subscription streaming services, according to data from Parrot Analytics.
Why it matters: Binge watching was critical in ushering broad adoption of subscription streaming. Now, even Netflix recognizes that appointment viewing drives fandom and reduces churn.
Axios Media Inc., 2026
While their subscribers are the most likely to churn, they are also most likely to resubscribe.
Netflix is seeking to win over younger audiences with shareable moments.
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Disney and Netflix are growing TikTok-style feeds. NBCUniversal is making microdramas.
