A marketing director I talked to recently had a problem she couldn't explain. Her company ranked on page one for 14 of their top 15 target keywords. The SEO agency was sending monthly reports full of green checkmarks. Traffic was stable.
Then someone on her team typed their category into ChatGPT and asked for vendor recommendations.
Her company wasn't mentioned once. Not in the top suggestions. Not as an alternative. Not anywhere.
She's not alone. This is the defining blind spot in modern marketing right now, and the companies that understand what's actually happening are going to own AI search before their competitors notice the gap.
Google Ranks Pages. AI Engines Recognize Entities.
