— The new vapes failed to meet the same bar as other products previously sanctioned by the FDA
June 13, 2026
• 3 min read
Fruit-flavored e-cigarettes recently authorized by the FDA were not significantly better at helping smokers quit than tobacco-flavored e-cigarettes, according to a new memo that's likely to stir new questions about the agency's decision.
The FDA last month gave its first OK to fruit-flavored vapes -- essentially endorsing them as a less-harmful alternative to traditional cigarettes. The decision came despite the agency's longstanding position that such flavors appeal to children and must show extra health benefits to warrant approval for adults.
