SHOP: The best Father's Day gifts to buy dads who have just about everything, from John Lewis, Amazon and moreREAD MORE: I'm a fashion editor and these are the 10 M&S looks I've just added to my summer wish listSee more Daily Mail on Google - save us as a Preferred SourceBy SOPHIE DEARDEN-HOWELL, FASHION DIRECTOR, YOU MAGAZINE Updated: 01:00 BST, 13 June 2026
Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn moreFinding fashion that looks expensive without carrying a luxury price tag has always been one of the high street's greatest strengths. But as prices continue to rise and premium collections, designer collaborations and elevated capsule ranges become increasingly common, spotting the genuine bargains can feel harder than ever.Today's shoppers are faced with more choice and a wider range of price points than before. A simple wardrobe staple can now cost significantly more than expected, while trend-led pieces often sit alongside investment-worthy designs. The challenge is knowing which items are truly worth their price tag – and which offer the biggest style return for the smallest spend.That's where It Costs How Much? comes in.Each week, this page highlights the fashion finds that punch well above their price point. These are the pieces that look far more expensive than they are, combining great design, quality finishes and timeless appeal at surprisingly affordable prices.From beautifully cut shirts and elevated everyday essentials to luxury-looking bags, statement accessories and clever alternatives to cult designer buys, every item featured here has been selected for its ability to deliver maximum style for minimum outlay. The goal isn't simply to find the cheapest option, but to uncover pieces that feel premium, wear well and could easily be mistaken for something costing several times more.Whether shopping for a seasonal update, a special occasion or a thoughtful gift, consider this a shortcut to the smartest buys on the high street and beyond.The only question left is the one these finds inevitably inspire: It costs how much? Sandals A more modern take on the classic Birkenstock, at a more attractive price. Swimming trunks Fun but not ridiculous: describes these swim shorts – and most fathers Card holder 100% leather + RFID protection for added security = a steal for the price Shirt The print on this shirt looks more Paul Smith than aisle-next-to-Granny Smiths Bag Practical and chic (though you don’t have to tell him that last bit) Cable tidy Ta-da! The gift of neatly organised chargersWas £30
