The 2026 FIFA World Cup is here, and it brought friends. Kraken, Chainlink, and Avalanche have all secured official roles in a tournament that will stretch across 104 matches in three countries from June 11 to July 19. The crypto industry’s presence at the world’s most-watched sporting event is no longer a novelty sponsorship play. It’s infrastructure.
Group C gets underway on June 13 at 9:00 PM ET when Haiti faces Scotland at Gillette Stadium in Foxborough, Massachusetts. The match carries enormous weight for both nations: Scotland is returning to the World Cup after a 28-year absence, while Haiti is back after its own prolonged drought from the tournament. They share Group C with Brazil and Morocco.
Crypto’s World Cup toolkit
Kraken was named the Official Crypto Exchange Supporter of the tournament on June 9, just two days before the opening match.
Chainlink has been selected as the official prediction-market partner for the tournament, providing on-chain infrastructure for betting across all 104 matches. Chainlink’s tech is powering the backend that lets fans place transparent, blockchain-verified wagers on every single game, including Haiti vs. Scotland.
