The 2026 FIFA World Cup is officially underway. BMO Field in Toronto hosted the opening ceremony on June 12, with Alanis Morissette singing the national anthem and Michael Bublé performing alongside a roster of Canadian talent including Alessia Cara and Jessie Reyez.
Crypto’s biggest sports moment yet
Three days before the ceremony, on June 9, FIFA announced that Kraken would serve as the Official Crypto Exchange Supporter of the tournament. Chainlink is facilitating official on-chain prediction markets for the tournament. Chiliz is powering fan tokens. Avalanche is hosting the FIFA blockchain infrastructure itself.
The four major crypto integrations cover exchange access, decentralized data feeds, fan engagement tokens, and the underlying blockchain layer. That’s a full-stack crypto deployment across a 104-match, 48-team tournament running through July 19.
The tournament spans three countries: Canada, the United States, and Mexico.
