June 12, 2026, 3:01 PM EDTBy Rebecca KeeganJust as studio executives and theater owners are celebrating a Gen Z-fueled box office boom, they’re also grappling with an unintended side effect: Young audiences are bringing group-chat energy into the multiplex. Just a moment.We are getting your experience ready.
Hollywood’s Gen Z moviegoing boom comes with growing pains
The generation helping fuel the box office is also testing moviegoers’ patience with their in-theater etiquette.
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