If you are running Adobe Commerce (formerly Magento B2B), you already know the complexity of modern wholesale operations. You are likely managing corporate "Company Accounts," dealing with tiered negotiated catalogs, and configuring custom buyer roles.
But here is where most merchants trip over: Operational latency.
When a large B2B wholesale buyer registers on your site, waiting for a human administrator to manually copy-paste their registration data into an enterprise CRM is a liability. Leads go freezing cold in hours.
The immediate corporate reflex is to reach out to expensive SaaS ecosystems like HubSpot or Salesforce, setting up complex synchronization modules that rack up massive per-user monthly licensing fees.
But what if your actual sales team already lives inside Google Workspace? What if they spend 90% of their day inside Gmail, Google Contacts, and Google Sheets?
