Build-A-Bear Workshop Completes Planned CEO Succession
Announces Leadership Updates to Support Continued Business Evolution
Build-A-Bear Workshop, Inc. (NYSE: BBW) today announced that Chris Hurt has assumed the role of Chief Executive Officer (CEO), effective June 11, 2026. The transition follows the planned succession of Sharon Price John, who led the company for 13 years and will remain on the Board of Directors.
Hurt, a seasoned executive with more than 11 years of leadership experience at Build-A-Bear, most recently served as Chief Operations and Experience Officer. During his tenure, he played an integral role in strengthening Build-A-Bear’s global operations, enhancing guest experience, and advancing key strategic initiatives across the business.
“I am honored to step into the Chief Executive Officer role and build upon the company’s current position of strength,” said Hurt. “With a clear strategy focused on profitable growth, our powerful brand, and a talented global team, we are dedicated to continuing to advance the experiences, partnerships and opportunities for innovation to ensure Build-A-Bear remains a beloved and distinctive company for years to come.”
