May 19 (UPI) -- Bath & Body Works named a new CEO as the personal care retail giant looks to broaden its customer base.
The company named Daniel Heaf its CEO effective immediately, becoming its second chief executive in less than three years.
"Through a strategic search, the board recognized a rare and exciting opportunity to bring on Daniel as the next CEO of Bath & Body Works," Bath & Body Works board chair Sarah Nash said in a release, calling Heaf a "forward-thinking leader" who has a "remarkable track record of driving innovative, transformative growth across iconic global brands."
Heaf, until recently Nike's chief strategy and information officers until the role was eliminated, will replace Gina Boswell effective immediately.
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