Posters for Netflix’s guesthouse-style reality shows “Kian’s Bizarre B&B,” left, and “Jae-seok’s B&B Rules!” / Courtesy of Netflix

Guesthouse-style reality shows are experiencing a renaissance. Unlike traditional travel programs that simply feature tourist destinations and restaurants, these unscripted TV series focus entirely on the shared experience of living, eating and sleeping under one roof. From Netflix's "Kian's Bizarre B&B," released last year, to the recently launched "Jae-seok's B&B Rules!" the guesthouse reality format is maintaining momentum.

"Kian's Bizarre B&B" set itself apart from existing travel shows by merging the eccentric sensibilities of webtoon artist and TV personality Kian84 with the challenge of guesthouse management. The Netflix unscripted series earned praise for drawing genuine laughs through its chaotic environments, unpredictable operations and natural chemistry with guests.

The newly released "Jae-seok's B&B Rules!" expands the formula. Veteran host Yoo Jae-seok leads a cast featuring actors Lee Kwang-soo, Ji Ye-eun and Byeon Woo-seok as they run a campsite and welcome visitors. This new Netflix unscripted show focuses on the chemistry built by spending time together, starting with casual conversations and games. The camaraderie that naturally forms over several days creates a level of immersion rarely seen in more heavily produced studio shows.