A Netflix cooking show is changing how people travel — and restaurants are seeing bookings jump 303%

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South Korean Netflix

show “Culinary Class Wars,” which concluded its second season on Jan. 13, has been making waves in the food industry.

Reservations and waitlists for contestants’ restaurants increased by an average of 303%, five weeks after the show’s second premiere compared to the five weeks before, according to a report from restaurant booking platform CatchTable released through South Korean media.

“Culinary Class Wars” categorizes chefs into “Black Spoons” (hidden masters) and “White Spoons” (elite) chefs, mirroring the dichotomy between street food and Michelin-starred experiences, and viewers have been eager to taste from both ends of the spectrum.