The cruise terminal serves as a gateway to the City of Cape Town and the Waterfront.
Cape Town's tourism story is a true success one because, well, nothing says your marketing is working than when tourists actually want to stay over the wet, grey winters.
Statistics show that Cape Town no longer “shuts down” in winter and the tourism season now stretches longer than usual, with visitors still here well after the Easter holidays and even up to August, months usually known as off-season.
In fact, says Julia Louw, head of Leisure Tourism at Wesgro, the Western Cape has effectively shifted to a 70/30 tourism split across the year marking a decisive move toward year-round travel. Louw is a data person so when she gives you a stat you can be sure it’s been researched.
“I know there is a trend to say Cape Town has over-tourism" says Wrenelle Stander, Wesgro CEO, "but when you look at the figures compared to places such as Australia and Europe, South Africa is certainly not dealing with over-tourism, it’s dealing with unemployment… and tourism growth remains one of the fastest ways to absorb labour at scale. This must be done inclusively and sustainably."
