What even is a photograph these days?As tech giants pack generative AI capabilities into our phones and their camera software, the line between what is a real image and what isn't continues to blur. Phones from Google and Samsung, for example, now come with features that let you drastically alter a photo by erasing people, moving people around in the shot, and even adding new objects to the scene.Apple is getting in on the action by adding new generative features to its Photos app, though the company's iPhone camera chief, Jon McCormack, stresses that Apple is taking a more measured approach than its competitors and isn't “doing AI for the sake of AI.”At its annual Worldwide Developer Conference on Monday, Apple showed off a handful of AI features invading the Photos app in iOS 27, which will arrive on iPhones later this year.While the iPhone’s Photos app already has the Clean Up tool, which lets you erase unwanted objects in pictures, it'll perform even better in iOS 27 thanks to its access to Apple's improved AI models. However, there are two new features—called Extend and Spatial Reframe—that let you expand the space around your photo or change the perspective of an image, all while generating fake pixels. The camera “thinks” about what should be there, then draws it in.McCormack says there's a giant backlog of unsolvable issues that AI is now helping to address and that these new features are very deliberate. “You don't have to know all the details of how to do something in Photoshop or something else—it gives normal people these absolute superpowers,” McCormack says.Apple's new Extend feature lets you add more space to your original image. The Photos app will generate fake pixels around the subject based on what it believes should be there.