Anonymized data doesn't always protect privacy. Entrepreneurs must understand the risks of re-identification.
MIT proved 4 data points re-identify 95% of 1.5M anonymized users; re-identification is inherent to analytics, not anomaly. For startups, privacy breaches destroy trust faster than competitors recover; shift from compliance to dynamic risk assessment of data flows and partnerships.
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Anonymized data doesn’t always protect privacy. Entrepreneurs must understand the risks of re-identification.
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