CompaniesCompany uses social media campaign to drum up interest -- and potential expansionIn Japan, only around 20% of Burger King locations are franchises, far lower than other fast-food rivals. (Photo by Hazumu Urushiyama)KENTO TANAKAJune 12, 2026 06:31 JSTTOKYO -- Burger King in Japan has launched a social media campaign at raising the number of franchises here with the promise of a reward.
A Burger King's ransom: Rival Japan franchisees courted with $250,000
Company uses social media campaign to drum up interest -- and potential expansion
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