In its 25th Year, Giftcards.com Attracts 28 Million Annual Visitors and Nearly 500 Brand Partners

The dedicated online gift card retailer has sold over $2 billion in gift cards and accumulated more than 35,000 perfect five-star ratings on Shopper Approved since its founding

Giftcards.com, a dedicated online gift card retailer founded in 2002, today marked a series of platform milestones in its 25th year of operation. Since its founding, the platform has sold more than $2 billion in gift card sales and attracts more than 28 million site visitors annually — growing more than 10% year over year. Giftcards.com offers nearly 500 gift card brands and has accumulated more than 35,000 perfect five-star ratings out of 45,000 total verified Shopper Approved customer reviews. Together, those figures reflect 25 years of sustained consumer demand for a single, trusted destination for gift cards.

25 Years in the Gift Card Category

When Giftcards.com launched in 2002, the gift card market was almost entirely physical: racks at checkout counters, single-store use, no personalization. Giftcards.com was built on the premise that consumers deserved a single, reliable online source for gift cards across hundreds of brands, with the ability to personalize and deliver them digitally or by mail.