If you're a regular reader you may recall that one of Samsung's recent Galaxy S26 Ultra promotions, which knocked $200 off the device, didn't match up to an equivalent deal at the same time a year before.
We expected this to happen. Profits are squeezed because of the RAM crisis and Samsung has responded with price increases and weaker deals. Except a couple of recent promotions show that the Korean company is fighting to stay competitive on Galaxy S26 Ultra pricing.
The latest one, a free pair of £219 ($249.99 in the U.S.) Galaxy Buds 4 Pro, is one of its best offers yet and hints at the company's pricing strategy for the rest of the year.
Samsung Brings Back A Serious Freebie For Galaxy S26 Ultra Buyers
The Samsung Galaxy S26 Ultra now comes with a free pair of Galaxy Buds 4 Pro. (Photo by Joan Cros/NurPhoto via Getty Images)
