Timing is everything. The memory chip crisis has squeezed Samsung’s pricing strategy throughout 2026, producing weaker deals than previous years and forcing the Korean company to trim its promotions at the edges. But it now looks like Samsung isn’t abandoning its aggressive discount playbook entirely. It’s just saving the best Galaxy S26 Ultra prices for when buyers are most likely to be looking. Memorial Day was clearly one of them.
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Samsung Drops Galaxy S26 Ultra Price To Finally Beat 2025 Discount
The Samsung Galaxy S26 Ultra just received its first serious price drop. (Photo by Joan Cros/NurPhoto via Getty Images)
But there is more to the story. Samsung was clearly saving its headline deal for Memorial Day. The Samsung Galaxy S26 Ultra is now $250 off, bringing it down to $1,049.99. This is one of the lowest prices since launch and the first Galaxy S26 Ultra discount to genuinely beat the equivalent Galaxy S25 Ultra deal from last year.
