Gregory & Appel Welcomes Matt Heincker as Employee Benefits Practice Leader
Gregory & Appel Insurance (G&A), a fiercely independent insurance and risk management advisor, announced that Matt Heincker has joined the organization as Employee Benefits Practice Leader. In his role, Heincker will help lead the growth of the Employee Benefits practice while developing a high-performing team of consultants who deliver a superior client experience.
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Heincker brings nearly 20 years of experience in employee benefits brokerage and leadership roles throughout Central Indiana. Known for bringing a custom, finance-focused approach to employee benefits, he helps employers manage costs, evaluate funding strategies, improve plan performance, and build programs that support both their people and long-term business goals. He has advised mid-market and large employers across industries including manufacturing and logistics, with specialties in self-funding, cost containment, alternative funding, risk mapping, and plan optimization.
His addition marks an important step in Gregory & Appel’s continued investment in its Employee Benefits practice. As employers face rising healthcare costs, changing workforce expectations, and more complex funding decisions, G&A is optimizing a consulting practice designed to bring stronger strategy, sharper guidance, and measurable value to the benefits conversation.
