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When Fiji Water’s existing ocean shipping models weren’t working for regions that required specific connectivity and precision during the COVID-19 pandemic, it created its own.
More specifically, amid the pandemic, the water company’s parent brand The Wonderful Co. launched a Fiji-U.S. service through Neptune Pacific — a shipping and logistics business acquired by the consumer goods company in 2007. The service allowed the company to gain control over its logistics chain when available vessel space and reliable capacity was hard to schedule, according to Neptune Pacific President Kim Kristensen.
At the time, Fiji Water’s dedicated U.S. East Coast sevice connected Fiji to Philadelphia, Houston and Savannah, Georgia, Kristensen said. The service, using a purchased vessel, ran multiple voyages until global capacity improved, and is now no longer active, a Neptune Pacific spokesperson told Supply Chain Dive.
Although the endeavor is no more, during the 2026 Agriculture Transportation Coalition’s Annual Meeting last month, Kristensen outlined why the CPG brand temporarily operated its own vessels for Fiji Water products and considerations for other shippers who might follow suit.
