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Tom Hanks and Tim Allen attend the Toy Story 5 premier at the Dolby Theatre in Los Angeles on June 9, 2026. Photo: Emma McIntyre/Getty Images for Disney
Disney and Pixar's "Toy Story" franchise has driven $16 billion in total revenue for the company over the past 30 years, according to excerpts from an economic study commissioned by the company and provided to Axios.
Why it matters: It speaks to the power of multi-generational franchises in supporting Disney's business model.
