Bitwise Chief Investment Officer Matt Hougan said financial advisors remain highly interested in crypto, but their attention is shifting toward stablecoins and tokenization rather than Bitcoin.
Hougan said in a recent memo that he spoke with more than 40 financial advisors in a single day across eight sales calls. His main takeaway was that advisors are still engaged with crypto despite the market pullback, but their questions are increasingly focused on real world applications.
“Their eyes are on stablecoins and tokenization more than bitcoin,” Hougan wrote.
The shift matters because financial advisors could become one of the next major buyer groups for crypto, especially as many still face access and allocation hurdles.
Hougan said previous crypto recoveries were driven by a mix of new products and new investor groups, citing Ethereum after the 2014 bear market, DeFi after 2018, and Bitcoin ETFs after the FTX collapse.
