Jeff Bezos is apparently comfortable playing both sides of the table. In a CNBC interview on June 11, the Amazon founder openly discussed scenarios where Project Prometheus, the AI startup he co-founded, could work with Amazon to optimize its data centers, or alternatively, compete with the tech giant in that same space.
What Prometheus actually does
Project Prometheus is not another chatbot company. The San Francisco-based startup focuses exclusively on what it calls “physical AI,” building tools designed to improve the engineering, design, and manufacturing of complex systems like computers, automobiles, and spacecraft.
The company launched publicly in November 2025 with $6.2 billion in initial funding. Bezos co-founded the venture alongside Vik Bajaj, and the two serve as co-CEOs. The team currently numbers around 120 employees.
Subsequent funding rounds have pushed the valuation to somewhere in the $38 to $41 billion range.
