Juventus is bringing in Giovanni Carnevali, the longtime CEO of Sassuolo, to serve as the club’s new chief executive. He replaces Damien Comolli, who was elevated to a senior executive role at the club in mid-2025 but whose tenure at the top has been short-lived amid shifting internal dynamics.
Who is Giovanni Carnevali
Carnevali spent years running Sassuolo, guiding the smaller club through competitive seasons in both Serie A and Serie B. His name has surfaced repeatedly in connection with bigger jobs. Between 2024 and 2026, he was reportedly a candidate for executive roles at both AC Milan and AS Roma. Juventus apparently won the race.
Comolli’s background leaned more toward scouting innovation and data-driven recruitment, shaped by stints across multiple European leagues. His appointment to a senior executive position at Juventus in 2025 was supposed to signal a modernization push.
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