Quilty, which makes a tool that uses AI to evaluate and score a screenplay to help determine its producibility, has landed its first partnership with a production company.
The company, launched in February by founders film producer Daniel Wood and lawyer-turned-producer Simon Horsman, has struck a multiyear “preferred-look” deal with Giovanni Entertainment, the production company behind the Maika Monroe-led “Vegas: A Love Story” and the Emilie Hirsch-led “In Tandem.” The deal will give Giovanni preferred access to five of the top screenplays on Quilty’s “Discovery Leaderboard,” a merit-based ranking users opt into with scripts that have earned high “Quilty Scores.” There are currently about a dozen scripts on the leaderboard, Wood said.
Those scores, out of 100, are the proprietary product of 12 different AI models analyzing a script on factors including story craft, market viability, culture and resonance and feasibility to help studios decide whether to greenlight a project. The average Quilty Score across genres is 62.4, with the majority of the platform’s paid-tier scripts ranking at the “development” level.
“This is truly democratization at work,” Horsman told Variety in a recent interview. “We’ve always said, maybe our first adopters are the people that don’t have all the relationships in the industry, they don’t know an agent, they don’t know a manager, they don’t even know how to call UTA and speak to a [literary] agent, but yet, here, a platform for limited costs, you can come in and be part of a system that you know will elevate or will surface your material.”
