Google DeepMind and independent movie studio A24 entered into a partnership to explore how AI can support filmmakers and creative professionals, the companies said on Monday.
The companies said the initiative will focus on helping artists develop new creative workflows and techniques while ensuring future tools are shaped by the creators who use them.
In a press release from Google, Deepmind CEO Demis Hassabis was quoted as saying, “We believe the best way to develop tools that empower artists is to work directly with them. By collaborating with filmmakers and industry leaders like A24 from the beginning, we can build new AI features to support artists in authentic, meaningful storytelling that helps enable their creative vision.”
In recent years, A24 has produced horror film Backrooms, Timothée Chalamet-starrer Marty Supreme and Oscar-winning adventure film Everything Everywhere All at Once, among others.
Under the agreement, A24 and Google DeepMind will collaborate on multiple research and development projects over time.
