Most enterprise AI projects do not fail because the model is bad. They fail because the data feeding it is a mess: broken pipelines, mismatched systems, and context locked in one engineer’s head.
Upriver, an Israeli startup, has raised $14M to automate the cleanup, betting that this dull but critical layer is where the AI era is really won or lost.
The seed round was led by Valley Capital Partners and Hetz Ventures.
Just as telling is the angel list, which reads like a roll call of the data-tooling world: Lew Cirne, who founded the observability giant New Relic; Abe Gong of the data-quality project Great Expectations; and the founders of the Israeli data-security unicorn Cyera.
Upriver says it is already used by Unity and the media group DMGT, and partners with Databricks and Snowflake.
