In the past, I haven’t been shy about my love-hate relationship with bras, specifically, how, despite preferring to wear one 24 hours a day (even to sleep), I detest most bra designs, especially ones that claim to lift with painful underwire. Because of this, I’ve historically forgone “push-up” bras altogether, but this one impossibly comfortable bra by Floatley, has defied all my preexisting notions about lifter designs by managing to make impressive cleavage from my modest B-cups without any wires in sight — and it’s on sale for only $25 right now.

The Floatley T-shirt Wireless Lift Bra really is all those things in one essential piece of underwear. Like other classic T-shirt bras of this ilk, it essentially disappears beneath tight-fitting tops thanks to several thoughtful design elements like its seamless construction and smoothing back wings that really hug you in all the right places, so there are no awkward bulges or puckering.

But part of the magic of this bra is how it successfully meets the push-up requirements — giving me boob-job-like volume — while still completely feeling so weightless, soft and unobtrusive that I often forget that I’m wearing it.

“I felt so comfortable with my bra that I wore it hiking. Went a record 10 hours without feeling like I needed to rip it off,” one Floatley shopper claimed.