By

Olivia Craighead,

a news writer for The Cut who covers pop culture and celebrity.

Previously, she wrote about pop culture and entertainment at Gawker.

Well, it looks like Gwyneth Paltrow is the new face of a luxury real-estate development in Israel. The actress and wellness entrepreneur’s latest role is in an ad for 51 Park, two 51-story towers in Herzliya, Israel, a coastal city just north of Tel Aviv. Paltrow is now facing widespread criticism online for promoting an Israeli company as the death toll in Gaza approaches 73,000 amid Israel’s military offensive.