Hollywood actress Gwyneth Paltrow has come under fire after appearing in a promotional campaign for a high-end residential development in Israel, drawing criticism from activists and social media users amid heightened scrutiny of public figures' ties to the country.
Paltrow, 53, is the face of the "51 PARK" project, a high-end residential development in the coastal city of Herzliya, developed by Israeli real estate company Aviv Melisron.
In a promotional video released by the company, Paltrow is shown preparing for her day in a luxury apartment while highlighting the benefits of living near a park.
"There's a reason the world's most iconic buildings are by a park," she says in the advertisement, before directing a driver to take her to the advertised building.
The campaign has sparked highly polarized reactions online, with many condemning the timing of the commercial and accusing the star of being "tone-deaf" and "complicit" amid Israel's ongoing attacks in the Gaza Strip and Lebanon.
