Umm Al Qura for Development & Construction launches 5-year strategy, announces its second destination in Makkah
Umm Al Qura for Development & Construction Company, the owner, developer, and operator of Masar Destination, has announced the receipt of two letters of award for the development of the Hindawiya West and Hindawiya South sites — adjacent to Masar Destination.
The two projects have been awarded to a consortium comprising Umm Al Qura for Development and Construction Company, Makkah Construction and Development Company, and Rajhi United Real Estate Company, with a combined total area of 1.2 million square meters under the name "Masar Gardens."
This comes in line with the company's announcement of the launch of its new five-year strategy for 2026–2030. This step marks a strategic transformation in the company’s business model, reflecting its transition from developing a single flagship destination to becoming a multi-destination urban development platform in the western region of Saudi Arabia.
The strategy also strengthens the company’s ability to manage a diversified portfolio of urban and investment destinations with long-term economic and urban impact across Makkah, Jeddah, and Madinah.
