Apple’s new Siri AI, set to debut with macOS Golden Gate in September, promises improved personal context understanding and integration, but skepticism remains due to past misleading marketing and reliance on ChatGPT. Picture: Michael Sherman/Google Gemini
Call me skeptical, but even though Apple demonstrated some new functionality for its overhauled Siri AI at its Worldwide Developers Conference (WWDC) this week, I’ll believe it when I see it working on my iPhone.
If there’s one thing Apple has never done particularly well, it’s AI. In fact, I previously wrote about why I believe Apple’s AI efforts amounted to little more than a scam.
The massive redesign will be much better integrated into iOS and macOS.
The new macOS, called Golden Gate, will also be fully integrated with Siri AI. Interestingly, Apple no longer seems to be leaning as heavily on the “Apple Intelligence” branding and is instead simply referring to it as AI.
