OpinionOpinion byAmanda Turnbull-McRaeNZ Herald·9 Jun, 2026 08:41 PM4 mins to readSenior Lecturer in Law, University of WaikatoAI's efficiency gains may lead to increased overall consumption, following the "Jevons paradox". Photo / 123rfOne argument often used to quell concerns about the rising energy and resource demand of data centres is that artificial intelligence (AI) models will need less in the future as they improve and become more efficient.

But this seemingly logical thinking is a trap, according to a new United Nations