Throughout Governors Ball’s three-day programming this weekend, Lorde approached the fan barricade to belt her song “Ribs”; Rihanna sang from the crowd to cheer on her beau, A$SAP Rocky; and BLACKPINK’s Jennie brought K-pop moves center stage.Pivoting to the brand-side lineup at the New York festival, Gov Ball welcomed back brand activations including Coca-Cola’s roller ring, Cabot’s cruiser cheese sample truck and Electrolit’s hydration lounge.Dunkin’ — which has brought Munchkin samples and ice cream-flavored coffee to the event in previous years – switched it up this Gov Ball with a Refresherland activation featuring its new summer refresher drinks.But here’s how Gov Ball first-timers Tinder, Listerine, Depop and DoorDash showed up at the event this year.Tinder’s Music Mode arcadeDating app Tinder’s purple and pink Music Mode arcade challenged festivalgoers to lyric match-offs – which entailed matching lyrics from the Gov Ball setlist to song titles. Winners won festival-themed freebies and an exclusive Tinder Plus offer.@arijelkins Your Gov Ball ® plans just got better thanks to @Tinder Comment who you’re most excited to see at the festival with your ultimate concert buddy for a chance to win two (2) 3-Day GA passes to @Gov Ball No purchase necessary. Legal US residents, 18+. Terms and conditions apply. See Rules link in bio. Void where prohibited by law. Start 5/26/26 4 Pm PT ends 5/31/26 11:59 PM PT. Sponsor: Tinder LLC. Governors Ball Festival and Meta are each not a Sponsor of the Sweepstakes and in no way responsible for the administration of the Sweepstakes, the verification of winners or the fulfillment of prizing. All inquiries regarding the Sweepstakes should be directed to Sponsor. #tinderparter ♬ original sound - Ari Elkins ����Listerine’s Swish TourListerine invited fans to go on tours of their own, but with mouthwash instead of setlists. The brand debuted new flavors, including Extra Mild, with its Swish Tour pop-up, because “your mouthwash should be as personal as your music,” according to a brand statement.@bonsanemera Summer is officially here and I’ll be swishing with LISTERINE® Total Care EXTRA Mild and packing On-the-Go mouthwash all festival season long! #listerinepartner ♬ original sound - Bonsa NemeraDepop’s Drop InSecondhand clothing platform Depop hosted a clothing and accessory customization service at its Depop Drop In pop-up, “where taste recognizes taste,” according to a brand statement. Festivalgoers “finessed their fits” with spraypainted bandanas, won Depop merch and posed in front of the stand’s DressX Mirror for virtual try-ons.@gem.app Future of festival fashion – is thrifted! Check out the @Depop Drop-In inside the red pavilion at @Gov Ball music festival today. Coming soon: the best secondhand looks we spotted at the festival Thank you for inviting us Depop! #festivalfashion #govball #depop #thriftedhome ♬ original sound - GemDoorDash’s Tasty Row loungeDoorDash hosted its first Gov Ball Tasty Row lounge with local bites and drinks. The food delivery service also tapped into festival fashion trends, offering mini hot dog bags with festival charms. DashPass members also secured $10 vouchers.@govballnyc Every time someone reaches into the @DoorDash ♬ original sound - Gov BallThis story first appeared on PRWeek U.S.