Many of Argentina's country's leading shopping mall operators to expand capacity to meet growing demand for retail space. File Photo by Juan Ignacio Roncoroni/EPA

BUENOS AIRES, June 9 (UPI) -- International fashion, luxury and sports brands are accelerating expansion into Argentina after years of absence, driving multimillion-dollar investments and prompting the country's leading shopping mall operators to expand capacity to meet growing demand for retail space.

The renewed interest from foreign companies reflects Argentina's changing economic environment since President Javier Milei took office.

Looser import restrictions and other market-opening measures have revived the appeal of a market that for years had been left out of the expansion plans of many international firms.

The expansion comes despite a challenging consumer environment. According to consulting firm Scentia, sales of mass-market consumer goods fell 3.8% year over year in April 2026 and were down 3.3% during the first four months of the year.