In a bit of unhinged book news, an influencer has come under fire this week after attempting to trademark the slogan “Hot Girls Read.”
Allie Mitrovich, the content creator behind Allie Rose Co., took to the portal on June 3rd to plant her phrase flag. The 26 year old BFA holder and beach town transplant has been growing her quirky book merch business since 2020. To fair success, from the looks of her 60k+ followers.
But those same lurkers clapped back almost instantly after Mitrovich announced—in a since-deleted Instagram post—that she had effectively purchased a popular phrase.
Things got hinky when the creator took again to Instagram—in some more since-deleted posts—to chide others for using the slogan of no provenance. Some small business-owners perceived these messages as threats.
So who do we thank for “Hot Girls Read?” Some put the meme on Megan Thee Stallion, whose “Hot Girl Summer” from 2018 can be traced to campaigns like this one.
