Interest in Wet Ink by Abigail Avis is part of a trend for works by female authors among streamers and production companies

A much-hyped novel about a housewife who uses Tupperware parties to secretly smuggle erotic stories to her friends and neighbours is causing a stir in the television world, igniting a fierce bidding contest over the right to adapt it for the small screen.

Wet Ink, a novel by the 33-year-old London-based author Abigail Avis, is not scheduled to be published until the spring 2027, but industry insiders said a fierce auction between six major production companies had already taken place for the TV rights.

Those interested in the project have called the novel “Tupperware erotica”, and the frenzied interest is part of a recent spate of books by female authors to prompt huge competition for their TV rights as streamers and production companies search for bankable titles that can be sold around the world.

The battle follows a similar contest over the publishing rights for the novel, which eventually went to Hodder & Stoughton, owned by Hachette UK, for a six-figure fee. The publisher is already planning a global marketing blitz.