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Tommy John’s previous fulfillment model featured a network of multiple providers as the company grew its business — but that setup came at a cost, Tommy John CFO Gernot Senke told Supply Chain Dive. Now, the brand leverages Cart.com as its sole U.S. fulfillment provider for its domestic logistics.

When managing multiple fulfillment partners, Tommy John was reconciling data, chasing inventory accuracy and navigating visibility gaps that "should not exist at this stage of the business," Senke said.

"The visibility problem was the one that kept coming back. When your inventory lives across multiple providers, you are always working from an incomplete picture,” Senke said. These recurring issues became a greater challenge when handling customer queries, making replenishment decisions, or understanding trends during high volume periods.

“We needed one partner who could own the full picture,” Senke said. This is when Cart.com, a fulfillment service provider for unified order and inventory management, came into play. Cart.com operates its own network of 18 fulfillment and distribution centers.